we know that this is said over and over, the best salesperson, best face of the obama care is obama himself. his senior advisers criticizing whether he has the right team around him at this point. over the next few days, honestly speaking, as they continue through december 23rd, it sounds like it has to be the president on the forefront of this. >> part of this effort is they have to -- this is targeted at the public at large consumers who want to sign up, in many ways this is targeted to members of congress, democrats who really lost faith in the white house and president's ability to manage aca. they followed the president's lead for years on this and many of them feel quite burned, particularly on the issue of canceled policies in the individual market. and the white house is having to show here they have the ability to get out in front and try to get people to follow their lead again. and members talked to folks on the hill yesterday, there's a little bit of a wait and see attitude from rank in file members. they are going to want to see how vigorous the push is before they jump in with